Communications training for Save the Children in Ethiopia

Communications training for Save the Children in Ethiopia

February 13, 2013 in General Leave a reply

Frances Ellery and I were asked to provide communications training to Save the Children in Ethiopia and develop a communications plan for their ongoing work. Our participants had a huge range of experience in the development and humanitarian fieldsĀ but very limited communications skills. Half of our participants were working in field projects ranging from child protection in Dollo Ado refugee camp on the border with Somalia to maternal and newborn health projects a short drive out of Addis Ababa, the other half were in the newly formed communications team.

Our task was to increase their communications skills. This included good story telling, writing, taking better photos, the basics of photo editing and using the best images, making words and pictures work together, setting up assignments, interviewing skills, basic filming, media training, social media and blogging.

The training was a combination of classroom based theory and a real assignment to put the theory into practice. The participants found the assignment particularly useful and it was fantastic to see the stories and photos they produced from their assignments. There was a wonderful buzz as participants edited and curated their work into an exhibition.

During the course of the workshop every participant became more aware of the power of good communications, we saw their skill levels improve, we increased their awareness of the basic, good practice approaches to communications and created an understanding of the importance of strong stories.

It’s been fantastic to see some of the participants continue to hone their skills and for their photographs to make double page spreads in Save the Children’s EVERY ONE campaign report.

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